Video still are probably the most effective medium advertising medium, bringing in more engagement and conversions that any other. It’s easy to see why: a cleverly-crafted video is immediately attention-grabbing and memorable.

Creating a video advertisement isn’t the easiest thing in the world, considering there are so many different aspects to consider and prepare for. However, by sticking to our tips below, you should be able to make the process much easier for yourself.

Hire Professionals When Necessary

If you’re on a tight budget then you may have to do a lot of things on your own. This can include coming up with script, casting and even a little bit of directing. With small scale productions, especially ones that are shot in the same camera angles, this really shouldn’t be a problem.

However, if you’re dealing with a more complicated project and you have a bigger budget we definitely recommend hiring professionals to help with the production. Fortunately, when it comes to crew and studio hire in Melbourne, there are plenty of great options available.

Keep the Message Simple and Clear

One of the biggest mistakes amateurs make is doing too much with their advertisement. Flashy imagery might be fun and aesthetically-pleasing but if your audience don’t understand what you’re trying to convey then you’ve basically waste your money.

Another thing to avoid is technical language. You’ll notice that Apple never goes overboard with jargon when introducing new products. Instead, they stick to clear, simple language that cuts through to the audience more effectively.

Keep It Short

Nowadays people have really short attention spans. They want things delivered to them short and sweet so be prepared to cut a few pages from your script if necessary. Again, you’ll want to prioritize the delivery of your core message. Everything else is disposable.

It’s a good practice to keep your video less than 30 seconds, with 15 seconds being the most ideal. As per research, viewers’ attention start to dwindle past the 10 second mark, so you definitely want to cram in the most important stuff within that timeframe.

Think Twice Before You Insert a Joke

Humour is a great way to connect with your audience and to improve the memorability of your brand. It can even help your video go viral on social media!

At the same time, you should definitely make sure that the joke sits well in the context of the video and is appropriately timed. Poor delivery can not only make your advertisement cringe-worthy but also earn you a bad reputation. In addition, certain jokes can seem insensitive to certain demographics so you definitely want to peruse through the content thoroughly and weed out any offensive material.

Make Sure To Include a Call-To-Action

You want your customers to perform a certain action, whether it’s to buy the advertisement product or to call the displayed number. Hence, make sure you give clear instructions in your video, preferably at the end of it. If you’re uploading this on social media and you want your audience to get involved in some sort of campaign, you might consider of including an appropriate hashtag as well.

And that’s five tips to help you produce a creative and effective video advertisement.

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