Supporters Marketing Kit for Credit Unions

Take advantage of your relationship with CUFA and promote your Credit Union with resourses from this kit.

The marketing kit contains Posters, Advertisements, Pictures, Stories, Guides and Articles that can be used by Credit Unions to promote themselves or their partnership with CUFA.

• Sample
  available content

• Download
  the whole kit or specific items

To inquire about the Marketing Kit or order more Posters - email
• CUFA

CUFA Supporters Marketing Kit Detail

The CUFA Supporters Marketing Kit has been developed to assist credit unions communicate the impact of their financial support of CUFA to their members and general community.

The kit will make it easy for credit unions to promote their support to both internal and external stakeholders and build ownership of the credit union’s participation in CUFA’s activities.

The communication is a combination of graphics and text that will offer simple messages to stakeholders. The material will be available to financial supporters of CUFA’s international projects initially.

Some of the key messages used include:

• We’re making a difference!
• Proud Supporter
• Help start a credit union for the world’s poor
• Credit Unions help poor families around the world
• Credit Unions – Sustainable Solutions to Alleviate Poverty

The main themes to the key messages will be that:

• “your” credit union has a global impact
• “your” credit union membership helps the worlds poor
• local financial services = global impact

The content of the marketing kit includes various tools for differing audiences. There are point of sale materials, mail distributed materials and materials for internal and external stakeholders. The initial offering includes:

Posters

• Pacific Focus
• Asian Focus

Advertisements

• Three different sizes

Supporter logos

• Colour supporters logo
• Black and white supporters logo

Human interest stories

• Cambodian stories
• Solomon Island stories
• Sri Lanka stories (from the tsunami)

Donut press releases

• Project successes written from a credit union supporter perspective

Project Snapshots

• Cambodian project snapshot
• Solomon Islands project snapshot
• Sri Lanka project snapshot

CUFA is also developing a picture library of development projects that will be available to CUFA supporters for use in their publications to their members. Additionally over time there will be news releases that will assist with raising awareness with prospective members and the general community.